Women Business Owners of Southeast Michigan
Success Through Networking OnLine Newsletter
July 2006

President's Corner

This year’s annual dinner is going to be nothing short of FABULOUS! Our speaker is Mary Cantando, Author of “The Women’s Advantage.” It’s a compilation of personal insights by women into what it takes to start and manage a successful business. We are hoping some of the women featured in the book will attend the dinner and our goal is at least 100 guests. It’s a great opportunity to meet some truly dynamic women, network and see and be seen. Plan now to have booth or have your business featured at the dinner by way of a donation.

A big undertaking like the annual dinner needs lots of support from our membership. This is a call for all volunteers. There are lots of committee possiblities, and ways you can help, including : Sponsorship, door prizes, expo booths, promotions, decorations, programs, awards and registration. If you are able to help in any way, even for a couple of hours, please contact Lori Shephard, of Simply Scrumptious.

Lori’s e-mail address is shepardlm@earthlink.net.

Thanking you in advance!

And don’t forget that, beginning in August, our meeting time changes to 6:00-8:00.

in this issue
  • Meeting Update
  • Upcoming WBO Events
  • Opportunities
  • Spread the Word – Lynn Liston, Town & Country Errands, LLC
  • Business Challenge
  • New Members, Please welcome...
  • 2006 Member Discounts

  • Meeting Update
    15 reasons

    Open House and Golf Outing

    No business this month because of our Open House format. Though there was a deluge during the event, some hardy souls played through it, and others, spent time with old friends and some beer.... Those who attended had a wonderful meal prepared by Lori Shepard, Simply Scrumptious.

    Because there was no real topic this meeting, I am taking the opportunity to include this business challenge here, passed on by Stacia Pitcher.

    The only reason a business does marketing is to persuade people to buy their product or service. Its that simple.

    You need to persuade people that shopping with you is a great idea. Make it simple and straightforward.

    Create a list of 15 reasons why people should shop at your store or use your service.

    Can't think of fifteen reasons-- ask your employees, mother, customers, business neighbors, friends. Write it down. A list in your head can't be used! You've got to get the message out. If your customers don't know why they should be shopping with you, they just may go somewhere else.

    Here are 5 different ways to use your list:

    • Post it above your desk to keep you focused on the important part of your business
    • Include it in your training manual and teach it to your employees
    • Turn it into a bag stuffer and put one in every bag that goes out of your store
    • Put it on the back of your business cards
    • Create a series of articles in your newsletter-- explain one reason each issue.


    Upcoming WBO Events

    Monthly Meeting, Tuesday, August 1, 2006
    Jennifer Leach, Key Bank-- "Are You Ready for That Next Step? Or Planning for the Financing Needs of Growth"

    Monthly Meeting, Tuesday, September 5, 2006

    Fall Wine Tour, Sunday, October 8, 2006
    Visit with friends and enjoy our van as we travel to the local SE Michigan vineyards- Lone Oak, St. Julian, Cherry Creek, and Sandhill Crane. Cost is $25 per person. Come, enjoy the colors, company, and taste the wines!

    Annual Dinner Meeting and Expo, October 24, 2006


    Opportunities

    Interested in looking your best?
    Contours Express, the "better idea in Women's Gyms", is providing a Special for Life if you sign up July 1-31, 2006. Just $15 a month FOR LIFE with a one time enrollment fee of $199 due at signing. If you are interested, call Contours Express, 734-761- 8663.

    The Michigan Brewers' Guild Summer Festival, July 21-22, Riverside Park in Ypsilanti, is seeking non-profit partners to provide volunteer services in exchange for a financial contribution. If you represent a non-profit organization, this is for you! Services/volunteers needed for: Festival Set-up and Tear-Down, Daily Clean-up, Table Stewards, Beer Pourers. Training will be provided where necessary. If you are interested in exploring this opportunity, please contact Rene Greff at rene@arborbrewing.com or at 480-2739.

    Lake Forest Golf Club is one of the Sponsors, and the venue, for the SafeHouse Center Fundraiser, September 15, 2006. The funds from this event go to support the 24 hour emergency response capability of SafeHouse.
    For additional Sponsorship opportunities, starting at $250, get your name in print and more, while supporting a very worthwhile Women's organization, or to register for the event, contact Gilda Johnson of Lake Forest at 734-994-8580 or SafeHouse at 734- 973-0242 or look it up on the web at www.safehouse.org.

    The Nancy Ray Award is given to support entrepreneurial women who are starting their own businesses. WBO has provided a downloadable application for this award. So, if you qualify, please apply! Criteria:

    • You must be open for business
    • You must have been in business for less than two years
    • You must be predominantely (51% or more) a women owned business
    • You must submit a Nancy Ray Founders Award Application (found on the WBO site)
    • You must submit a copy of your Business Plan

    Your completed application, along with your business plan, should be sent to Nancy Ray Founders Award, WBO, PO Box 1936, Ann Arbor, MI 48106. Deadline: October 8, 2006.

    The recipient of the award will receive one year's membership in WBO of Southeastern Michigan. The award will be presented at our Annual Dinner, this year on Tuesday, October 24th.
    You do not have to be a current member to apply.

    Think Local First has extended the deadline through July 31, 2006 for businesses and individuals to be listed in their new directory which includes information, articles, and business listings to help residents make the decision to support locally owned businesses. Ads are available for $125-$250   For membership and ad information, contact Lynn Liston, 734-761-8431 or lynn@townandcountry-errands.com or go online at www.ThinkLocalFirst.net.


    The Women Business Owners of Southeastern Michigan is a member of the Ann Arbor and Ypsilanti Chambers of Commerce. Our agreement with them allows our members to participate in meetings and events at member prices.
        In forming the strategic alliances with the Chambers, WBO's intent is to offer an opportunity to our members to attend Chamber events to determine the value and benefit of the Chamber to them, and to provide the opportunity for them to promote their business's products and/or services without incurring the higher expense of a full Chamber membership. We provide an affordable method for our members to do their due diligence about the value of Chamber membership with minimal cost.
        Individual WBO members do not become members of the Chamber, the organization is. Our members do not participate in discount programs or member owner/employee plans offered by the Chambers.


    Spread the Word – Lynn Liston, Town & Country Errands, LLC
    Lynn Liston



    The Busy Woman’s Best Friend
    Is this your typical summer weekend? Shop for groceries; return library books; take dog for shots; buy, wrap and mail gifts and cards; trim shrubs, plant and weed flower beds; clean out the garage and deck; prepare, cook and serve the food for a backyard B-B-Q; clean up after the party. Wish you had more time to just relax. Collapse into bed.

    Or do you dream of this? Sleep late, enjoy a leisurely breakfast among the beautiful planters on your immaculate deck, do a little Yoga and meditation, play with the dog in your neatly trimmed back yard, read a book, enjoy some thank you calls from the recipients of gifts you’ve sent, have a long soak and take your time dressing while someone else sets up your B-B-Q; greet your guests and spend your time enjoying their company while someone else runs the grill, serves and cleans up. Enjoy a nightcap and head off to bed feeling smart, resourceful, organized and most importantly- relaxed!

    You now have a choice. Founded in 2005 by Lynn Liston, Town and Country Errands is a Personal Concierge Service focusing on individuals, families and small businesses.

    What is a Personal Concierge Service?
    In its simplest terms, a personal concierge service is a business that gets things done for you that you don’t have time to do yourself. While you are at work or attending to important personal activities, your personal concierge is taking care of all the little details of life and giving you back control of your own time. You decide what you want the concierge to do for you so that you can choose to spend your hours doing what you value most, whether that is quality time with the family, enjoying a night out, being a guest at your own party, or just taking a vacation knowing that your home is secure and your pets are lovingly cared for. A personal concierge gives you peace of mind and the time to enjoy it.

    Like many baby-boomers, I have spent my life re-inventing myself on a regular basis. From teaching of Philosophy to college freshmen, running a custom dressmaking business, coordinating social event programs, writing and editing, and of course, the long parallel career as a computer customer support consultant, manager and analyst. I always knew that one day I wanted to have the perfect career utilizing all of these creative and business skills. I founded Town and Country Errands in 2005, when my opportunity to realize this dream arrived a bit early. What convinced me to open a personal service were these statistics from a survey:

    • 75% of women surveyed reported that they are actively trying to improve the balance between work and other elements in their lives. --source: SHRM, January 2002
    • Employees with more demanding jobs experience:
      • Greater level of stress
      • Poorer coping skills
      • Worse moods
      • Less energy off the job
      All of which jeopardized their personal and family well being. --source: SHRM, January 2002

    I’ve been in that 75% bracket and know how it feels to have more important personal demands on my time than one person can fulfill. In opening Town and Country Errands, my goal is to help other working families benefit from their exciting careers and lives while minimizing the stress created by an over-loaded schedule.

    At Town and Country, we say, “it’s not the things that we do for you, it’s what those things mean to you that counts”. So, I hope that in living my dream, I can help my clients fulfill their own.


    Business Challenge

    See this month's Meeting update


    New Members, Please welcome...

      No one new this month. Perhaps some of our golfing visitors will be joining soon.

    Note: If your listing is not in the WBO Member Directory on our website, or there are changes to the listing that need to be made, please contact Hillary Handwerger or Lisa Hudy with your newest information.


    2006 Member Discounts

    TLCI, Website Design, Development, Consulting, SEO, Marketing, 12% off, 662-0154
    Healing in Motion, JB Myofascial Release, 25% off, 913-4816
    Helping Hands Computer Solutions, Computer and Business Support, 10% off, 995-6875
    Contours Express, Women's Fitness, $100 off, 761-8663
    Cafe Marie of Ann Arbor, Breakfast/Lunch Cafe, 20% off, 662-2272
    Ann Arbor Diet Center, Personalized Weight Loss Services, 10% off, 327-2800
    University Bank, Banking/Insurance, 1 year free membership, 741-5858

    AFFILIATE OF NAWBO


    Learn More


    WBO members meet monthly, on the first Tuesday of the month at Lake Forest Golf Course. Please join us. Meetings will start at 6:00 beginning with our August event.

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